Category Archives: Market Research
Social Media – Why it’s not all about you.
How many times have you heard marketers or pr professionals say: – “Social Media is so hard to get over the line’ and -’Its hard to demonstrate the ROI of Social Media’ or -’The CEO is just not on board … Continue reading
Five Eras of the Social Web – Part 2 – What does it mean for market research?
In the first post (below) I discussed the recent Forrester study and how they described the Five Eras of the Social Web. The five eras not only relate to social media marketing but also the discipline of market research. Innovative … Continue reading
Filed under Market Research
Digital Democracy born
In the middle of April this year in the middle of a recession I resigned my current role and started my own social media consultancy called Digital Democracy. Why? because with 20 years of media experience gathered in pr agencies, advertising … Continue reading
Filed under Digital PR, Market Research, Social Media
End of the Year but start of a blog
As the year draws to a close I thought it was time to start my own blog. After contributing to many blogs since 2006 including FreshChat, Digital Ministry, The Digital Edge and Slice Media and leaving them behind when I moved … Continue reading
Filed under Digital PR, Enterprise 2.0, Market Research, Social Media, Uncategorized
