Tag Archives: online communities

Online Review Sites Gain Importance in Tight Economy

Yelp I recently read a fascinating  interview from econsultancy with Laura Nestler, Community Manager of Yelp. Yelp is an online review site that started in the US in 2004 and recently launched in the UK with new features. It is interesting … Continue reading

Leave a Comment

Filed under online communities, online review sites, seo, social media strategy

Five Eras of the Social Web – Part 2 – What does it mean for market research?

In the first post (below) I discussed the recent Forrester study and how they described the Five Eras of the Social Web. The five eras not only relate to social media marketing but also the discipline of market research. Innovative … Continue reading

1 Comment

Filed under Market Research