Big Ideas for Social Influence Marketing

I came across this presentation this morning -on my rss feed for the wonderful AppGap –  it is certainly worth a read.  What I thoroughly support in this presentation is the idea of breaking down the internal business silos between customer research, pr and crm – a position I put forward in a recent blog post entitled Social Media Why Its Not All About You  

If your social media agency can’t talk across the business silos (ie not just pr or a quick viral campaign) maximisation of the dollars you spend on Social Media will be reduced.


Leave a comment

Filed under Social Media

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s