Google introduces the Wonder Wheel

Information Aesthetics one of my favourite blogs brought the following to my attention:

“Google recently introduced its so-called Wonder Wheel as an addition to its normal results page. .. this new feature shows how Google might be slowly stepping into the search visualization space. You should be able to see the graph for yourself, either by following the link above, or by choosing the “Show Options…” link immediately under the search box on a results page.”

As a digital marketer this is a tool I will be using to examine  relevant keywords  and find niches for my clients online.

How will you use the Wonder Wheel?

About the Author: Jenni Beattie is the Director of Digital Democracy a Sydney based Social Media Consultancy . Enjoy the article? please subscribe to the RSS Feed


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UK Digital Network Launched

In a previous post entitled Social Media Why Its Not All About You I discussed the fact that the application of Social Media technologies to business is far more impactful and beneficial to all areas of a company not just the marketing department. 

This week New Media Age published an article regarding the UK Marketing Society ( the 50-year-old institution of senior and board-level marketers) launching a Digital Network in an attempt to help blue-chip companies develop their digital marketing strategies.

The article said ” The Digital Network has been launched to give senior marketers a forum in which to meet and exchange views and advice on implementing digital marketing strategies bought into at board level”

Simon Waldman, Guardian Media Group digital strategy and development director, said of the initiative, “A huge amount of the commercial health of the internet is going to be driven by the decisions of chief executives at blue-chip companies, influenced by their marketing directors. The digital agenda has to hit all areas of firms’ marketing and business strategies.”

Digital Network chairman Scott Gallacher said, “A lot of the case for digital has been proven but there’s a challenge regarding delivery of results in a blue-chip corporate environment. This initiative is designed to let the digital industry recognise the needs of corporate organisations and help them understand the role digital can play.”

The initiative certainly looks well founded. Will the Australian Marketing Institute follow up with a similar initiative?

About the Author: Jenni Beattie is the Director of Digital Democracy a Sydney based Social Media Consultancy . Enjoy the article? please subscribe to the RSS Feed

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Social Media – Why it’s not all about you.

How many times have you heard marketers or pr professionals say:

– “Social Media is so hard to get over the line’  and -‘Its hard to demonstrate the ROI of Social Media’ or

-‘The CEO is just not on board with the Social Media idea’

These comments typically come from individuals that do not have the full business picture in mind when they are talking with their client.

As marketers we often think of Social Media as part of our own personal toolkit – albiet a growing and quickly developing one. Via Social Media we have the capacity to reach consumers,  with some prs still aiming to get a few messages across  (yes very old school) and ideally raise the brand profile and ultimately sell the item that we are marketing.

So what is wrong with that notion? After working in traditional media, online pr, market research 2.0 and knowledge management it is clearly evident that we need to recognise that Social Media touches all the above disciplines within a business including R&D and CRM.  As individuals within those disciplines we need to step outside our own areas and look at how we deliver business value across many areas of the business  – a much more wholistic approach.

So how is this relevant to you as a marketer? First understand that the Twitter account that you are trying to sell in for pr purposes can also be used for CRM and that means working with those relevant internally to support customers if complaints arise.  That branded Online Community that you are thinking about will provide ROI for many elements of your business including innovation and R&D. It is not just about your big shiny idea or your pr/marketing silo, or for that matter (and this is positive) the marketing budget.

Finally social media strategies can be devised and initially implemented by agencies but collaborative maintenance must come from the company itself.   What is maintenance? after the initial burst of creative activity is the hard yakka of continuing the conversation with your consumers, listening to them and embracing what you learn. If your social media marketing agency is simply selling you a one-off campaign and not educating you along the way they are doing you a disservice. Sure campaigns such as World’s Best Job have a finite time period but most customer engagement strategies should be for the long-term.

Social Media has the power to transform a company,  break down internal silos, deliver excellent ROI, engage with consumers and deliver more relevant products to the marketplace but we need to first recognise its not all about us.

About the Author: Jenni Beattie is the Director of Digital Democracy a Sydney based Social Media Consultancy . Enjoy the article?please subscribe to the RSS Feed .

Update May 9 Mashable produced an excellent article using Twitter for customer service well worth a read!


Filed under Digital PR, Enterprise 2.0, Market Research, marketing, online communities, Social Media, social media strategy, twitter

Global Online Media Landscape – Part One

The Global Online Media Landscape report by Nielsen has just been released and there are some interesting findings.

Some key takeouts include:webresources-2

  • Online display advertising’s share of revenue has plateued at 20% of total online ad spend in the US
  • Online video has high engagement levels
  • Search continues to be indispensible tool for online with search across social media networks the likely next opportunity
  • Long term prospects for the global online medium continue to be bright.
  • Shopping directories and guides style portals are declining in interest with social media sites such as Facebook graduating into ‘some of the most significant short tail sites’
  • Member communities surpassed email for the first time in Feb 09
  • Twitter is the biggest media story of the year with conversations around Twitter surpased Facebook during March 09
  • Market Research ‘ as we know it will be enriched and redirected’ due to the Social Media phenomenon
  • Mums and in particular new mums are more likely to  visit social networking sites and publish their own blog than most other online users.
  • Women 40-50 in the home are the fastest growing demographic on Facebook
  • Social Media will change advertising ‘ marketers will ignore these [social media] communities at their own peril’. The report examines the Motrin advertising and discusses the impact it has. (you can read more here about Motrin from one of my previous guest blog posts).
  • 2009 is the year of the mobile with proliferation of smart phones

In future posts I will be examining the trends and what they mean for the Australian marketplace.

About the Author: Jenni Beattie is the Director of Digital Democracy a Sydney based Social Media Consultancy . Enjoy the article?please subscribe to the RSS Feed

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Tweeting before birth

Has twitter reached maturity? This week it may seem that way with unborn babies now able to tweet.baby1

A tech student from NYC who didn’t want to miss a single moment of his wife’s pregnancy, has invented a device that instantly posts his unborn baby’s kicks on Twitter…

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Online Community Wiki

wiki1I love a good wiki. Perhaps it’s my background in knowledge management but I think they are extremely valuable so when I found the UK Online Community Research Wiki I was in heaven.

The find combines my two loves: Online Communities (OC) and Wikis.  

The site contains a list of UK Online Communities with the formats as varied as Ning Communities to Yahoo Groups. While the format of the wiki could do with some aesthetic improvements the site itself provides useful content for those interested in OCs.

I would be interested to see if an equivalent Australian wiki exists – if it does be sure to let me know.

**Hat tip to Andy Roberts for bringing it to my attention.

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CDC embraces Social Media tools to spread the word

washem3_300x250 The US CDC has further embraced social media to spread the word about Swine Flu.

Today they released a range of buttons that could be added to websites to disseminate the word on the potential pandemic.

Nice initiative!

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